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Tourboost Proje Ortağımız Konya Necmettin Erbakan Üniversitesi’nin Tourban Projesi Hakkında Duyuru

2016-2018 döneminde Avrupa Birliği Eğitim ve Gençlik Merkezi Başkanlığına sunulan 52 adet başvurudan bağımsız dış uzmanlar tarafından yapılan içerik değerlendirmesi sonucu 197.700 E’luk bütçeyle 12 adet başvuru arasına girerek Erasmus+ Yüksek Öğretim Stratejik Ortaklıklar (Yenilik Geliştirme) Programı çerçevesinde kabul edilen “TOURBAN-Tourism Urban & Social Tapestry-Developing Soft & ICT/Mobile Learning Skills” başlıklı projenin koordinatörü Necmettin Erbakan Üniversitesi (Turizm Fakültesi) olup, proje ortakları Konya Büyükşehir Belediyesi, Konya Bilim Merkezi, Stichting PRIME (Hollanda), INCD Turism (Romanya), ve InEuropa (İtalya)’dan oluşmaktadır.

TÜRSAB Haber Metni

DİJİTAL ÇAĞ VE BİLİM İLETİŞİMİNDE OYUNLAŞTIRMA VE HİKÂYELEŞTİRME TEMALI ETKİNLİK DÜZENLENDİ

BİLİM MERKEZİNİN TURİZM SEKTÖRÜNDEKİ ROLÜ

DİJİTAL ÇAĞ VE BİLİM İLETİŞİMİNDE OYUNLAŞTIRMA VE HİKÂYELEŞTİRME TEMALI ETKİNLİK DÜZENLENDİ

Erasmus+ Yüksek Öğretim Stratejik Ortaklık Programı çerçevesinde AB Bakanlığı Ulusal Ajansı tarafından Necmettin Erbakan Üniversitesi, Konya Büyükşehir Belediyesi ve Konya Bilim Merkezi ortaklığında desteklenen “ TOURBAN-Tourism Urban & Social Tapestry-Developing Soft & ICT/Mobile Learning Skills- Kentsel Turizm & Sosyal Doku- Mobil Öğrenme Becerilerinin Geliştirilmesi” başlıklı proje kapsamında 6 Temmuz 2018 tarihinde Konya Bilim Merkezi’nde “Bilim İletişiminde Oyunlaştırma ve Hikâyeleştirme” konulu bir program düzenlendi. Programa Türkiye’nin farklı illerinden Bilim Merkezleri, müzeler, temalı parklar ve üniversitelerden 100’den fazla temsilci katıldı. Turizm bağlamında Bilim Merkezlerinin yeri ve önemine yönelik Türkiye’de gerçekleştirilen ilk etkinlik olması açısından da ayrı bir öneme sahip olan programa yoğun ilgi gösterildi.

Bilim Merkezi Etkinlik Haberi
yenihaberden.com
konya.bel.tr

The Outcomes of IO4

BUSINESS MODEL – TURKEY
AstroFest

Beside cultural tourism, other types of tourism should also be developed in order to provide tourist demand during the off seasons. With its unique atmosphere and with a dizzying array of stars and constellations blanketing the night skies, Cappadocia, with its light pollution-free locations and clear skies, offers you the serenity of stargazing.

Business Model Flyer

AstroFest
Bu etkinlik iş planı ile astronomi ve sanat birleştirilerek dezavantajlı grupların da yararlanabileceği Astronomi Sanat (Astrosanat) Atölyesi oluşturulması ve bu atölyede uygulanan programın sonunda Astronomi Festivalinin (Astrofest) düzenlenmesi hedeflenmektedir.
İş Modeli Örneği

BUSINESS MODEL ITALY
THE AIRBNB EXPERIENCE AND GAMMO BY INEUROPA SRL ITALY
Based on our personal experiences, we decided to fill the business model canvas related to the opening and running of an Airbnb in Modena (Emilia-Romagna region) and Pescia (Tuscany region), two different locations in Italy. The BMC allowed us to identify all the elements related to the start-up actions, to the running actions, and to the key relations to be created in order to guarantee a sustainability of the business itself and its success.An Airbnb is a new way of renting own properties (being spare flats/houses or rooms) through an online platform.

Business Model Flyer

L’ESEMPIO DI UN AIRBNB E GAMMO DA INEUROPA SRL (ITALIA)
Sulla base delle nostre esperienze personali, abbiamo deciso di compilare il business model canvas in relazione all’apertura e alla gestione di un Airbnb a Modena (regione Emilia-Romagna) e Pescia (regione Toscana), due diverse località in Italia. il Business Model Canvas ci ha permesso di identificare tutti gli elementi relativi alla fase di start-up dell’attività, alla gestione e alle relazioni chiave da creare per garantire la sostenibilità e il successo del business stesso. Un Airbnb rappresenta una modalità nuova di affittare i propri immobili (che siano appartamenti vuoti, case o stanze) attraverso una piattaforma online.
Volantino Modello Aziendale

BUSINESS MODEL ROMANIA
“BUCHAREST – PLAY THE STORY” MOBILE APP
After the launch of the “Bucharest – Play the story” game, INCDT plans to develop and launch the mobile application with the same name. With this mobile application we intend to create a different tourism experience that addresses to visitors that are willing to take the challenge of discovering the city of Bucharest in a different way. Study the impact of “Bucharest – Play the story” -on-line version and analyze the competition.

Business Model Flyer

Aplicația de mobil “Bucharest – Play the Story”
După lansarea jocului “Bucharest – Play the story”, INCDT intenționează să dezvolte și să lanseze aplicația mobilă cu același nume. Prin această intermediul acestei aplicații se dorește crearea unei experiențe turistice diferite pentru vizitatorii care doresc să descopere orașul. Studierea impactului versiunii on-line a jocului “Bucharest – Play the story” și analiza competiției
Model de Afacere

IO3 Game Flyers

TURKEY: KONYA CITY GAME
LET THE GAME BEGIN
Konya game has 3 levels. The first level name is exploring the city, second level name is imaging the city and the third is designing the city. All three levels have the same requirements.The mission is to realize city’s architectural continuity and entirety. The game’s story is delivered by facebook admin with facebook messenger. The players who want to discover the city’s unknown features and so they can learn the city’s own identity. This feeling can encourage players to continue to exploration.

Turkey Game Flyer

ITALY: GAMMO – GAMING MODENA
A GAMING EXPERIENCE TO EXPLORE MODENA AND ITS TRADITIONS
The main aim of the GAMMO game is to guide the visitor in a special experience, that s/he would not be able to make by watching TV programmes or visiting the city in a traditional way, guided by tourist books, or following city posts and tourist signs, following a guided tour or downloading and reading the history and traditions of Modena from institutional websites. GAMMO can bring you to live a few unforgettable days experiencing talks with local people, local traditional food, local heritage, motors and music.

Italy Game Flyer

ROMANIA: BUCHAREST- PLAY THE STORY
The aim of the “Bucharest – Play the Story” game is to create new experiences for tourists and to help them discover, in a funny and innovative way, new information about culture and history of the city. Under these circumstances, the person who would like to join this game will find out about the historical development of the Bucharest city and will discover a tourist asset representative for each historical period. The game is composed from 6 levels, associated to 6 tourist assets included in the game.

Romania Game Flyer

4th Project Meeting in Den Helder, 10-11th of April, 2018

TOURBAN Project last meeting will be held in Den Helder, Netherlands. In the meeting IO4, Business Model Canvas of each partner country will be discussed. Each partner has to develop a business model either based in their game in IO3 or in any other approach for the tourism sector”. What we need to make certain in Den Helder meeting is each partner’s approach (game based or a new one).

Two consolidated methodologies Design Thinking and Canvas Lean are used to develop the training program in IO4. The innovation is on how they will be applied to education service design.

Continue reading “4th Project Meeting in Den Helder, 10-11th of April, 2018”

The Outcomes of IO3

TURKEY
KONYA CITY GAME
Konya game has 3 levels. The first level name is exploring the city, second level name is imaging the city and the third is designing the city. All three levels have the same requirements.The mission is to realize city’s architectural continuity and entirety. The game’s story is delivered by facebook admin with facebook messenger. The players who want to discover the city’s unknown features and so they can learn the city’s own identity. This feeling can encourage players to continue to exploration.
1.Turkey Game Flyer

ITALY
 GAMMO – GAMING MODENA
A GAMING EXPERIENCE TO EXPLORE MODENA AND ITS TRADITIONS
The main aim of the GAMMO game is to guide the visitor in a special experience, that s/he would not be able to make by watching TV programmes or visiting the city in a traditional way, guided by tourist books, or following city posts and tourist signs, following a guided tour or downloading and reading the history and traditions of Modena from institutional websites. GAMMO can bring you to live a few unforgettable days experiencing talks with local people, local traditional food, local heritage, motors and music.
1.Italy Game Flyer

OUTPUTS

Edit“Outputs”

Intellectual Outputs

IO1 Research analysis on Understanding “Tourism consumer behaviour experience – driven by Mobile ICT on Social Media”

The goal is each partner analyses the content on a series of social media channels and networks to understand tourism service behavior in both ways: consumer behavior and in particular service provider behavior which is directly connected to education.

For the purpose of this Report satisfaction/unsatisfaction and emotional experience are viewed as a central consumer behavior construct because the extent to which consumers are satisfied influences future organizational performance in the form of, for example, profits, market image, market share, skills, educational competences affecting HE and VET on tourism.

By researching satisfaction and its mechanisms, partners obtain valuable information to be used to design the educational innovation in the TOURBAN project.

There are dominant networks on the market that enable to make the research from three main points of views:

Network point of view:

1.Selecting several networks where satisfaction is expressed in text format e.g. http://booking.com, or tripadvisor.com among others.
2.Social Media channels such as Youtube, Instagram, Pinterest, Twitter, Facebook that provides the Media vision of the satisfaction of the service.
3.Research on Mobile Apps providing services at local level custom or open made found in Apple /Android markets.

The tasks leading the production of IO1 are:

1.Research and analyze the satisfaction factor on booking.com

2.Research and analyze the comments on tripadvisor.com

3.Research on other communities of users available at local level and services

4.Research content on the following social networks Youtube, Instagram, Twitter, Facebook, Pinterest analysis deeply the media data, from the point of view of the message given based on profile user.

5.Extract metadata of the media uploaded to the social media (hashtag definition # on videos, photos, tweets).

The intellectual Output IO1 is structured as follow:

Output Innovation:
  1. Consolidated report on consumer behavior
  2. Matrix of metadata #hashtag used in social media channels by the visitor and tourism stakeholder map
  3. Swot analysis on local tourism services to identify strength points across partners
  4. Apps catalogue of services available for the visitors

IO2 Training Program on Social Media and Their Impact on the Educational Process. Anlaysis and Selection of Web 2.0 Tools to Develop New Services

Intellectual Output IO2 develops a special tailor made social media training program. The goal is to learn how to use social media in education and how to apply this to tourism. Key data for the training program development comes from IO1 research to choose the social media tools. That is the connecting point between Intellectual Output 1 and this Intellectual Output.

The training program is designed to answer from a social media point of view;

  • What would be the role of all actors (education, tourism services of all kind)
    involved in tourism in the next decade.
  • How social media is impacting their daily work connected to experiences and emotions of the services.
  • What kind of new services could be accessed using Mobile devices that can enhance the experience of the services.
  • How they think they can change the way of learning and doing business.
  • How educational need should be included in specific evolving soft skills connected to mobile social media.
  • How to understand metrics on social media channels to extract value information.

The intellectual Output IO2 is structured as follow:

1.A 32 pages document named IO2 Training Program addressing:

  • Understanding Social Media Impact
  • Understanding the tourist consumption model
  • The training program by day

IO2 Training Program

2.An example of two tools of the Toolkit, the Personal Branding Canvas and How to Create a Social Media Strategy

3.The KA1 FORM (2017 version) in Turkish and English

KA102 Voc.Edu.Doc
KA104 High.Edu.Doc
KA104 AE mobility 2017 eForm

IO3 Training Program on How to Apply Games on Tourism Services Using Mobile Devices
The main goal of this IO3 is to develop a training program through a structured set of tasks enabling the learner to develop a new set of skills and Game knowledge literacies.
These tasks will enable to learn how to implement games at educational level applied to a tourism service.
At the core of these tasks are embedded three main actors;
-higher educational institution plays the role of the Puppet Master
-tourism service provider plays the role of game scenario
-the visitor plays the Hero’s role

The Outcomes of IO3:

TURKEY
KONYA CITY GAME
Konya game has 3 levels. The first level name is exploring the city, second level name is imaging the city and the third is designing the city. All three levels have the same requirements.The mission is to realize city’s architectural continuity and entirety. The game’s story is delivered by facebook admin with facebook messenger. The players who want to discover the city’s unknown features and so they can learn the city’s own identity. This feeling can encourage players to continue to exploration.
1.Turkey Game Flyer
2.Game Structure Templates

 

ITALY
 GAMMO – GAMING MODENA
A GAMING EXPERIENCE TO EXPLORE MODENA AND ITS TRADITIONS
The main aim of the GAMMO game is to guide the visitor in a special experience, that s/he would not be able to make by watching TV programmes or visiting the city in a traditional way, guided by tourist books, or following city posts and tourist signs, following a guided tour or downloading and reading the history and traditions of Modena from institutional websites. GAMMO can bring you to live a few unforgettable days experiencing talks with local people, local traditional food, local heritage, motors and music.
1.Italy Game Flyer
2.Game Structure Templates

 

ROMANIA
BUCHAREST- PLAY THE STORY
The aim of the “Bucharest – Play the Story” game is to create new experiences for tourists and to help them discover, in a funny and innovative way, new information about culture and history of the city. Under these circumstances, the person who would like to join this game will find out about the historical development of the Bucharest city and will discover a tourist asset representative for each historical period. The game is composed from 6 levels, associated to 6 tourist assets included in the game.
1.Romania Game Flyer

TOURBAN Project Hackatour Event

Hackatour event is about innovation and new business models design in the tourism sector. It is a hybrid open format that mixes professional advice with fun in a programme complete with activities of all kind. This event is about promoting, sharing, networking, training for creative and sharing economy in the tourism sector. It involves education, the local tourism stakeholder map, and regional authorities.

What this event brings to light through a series of parallel sessions is the concept that the idea is not enough to succeed in entrepreneurship, you a need a team. You need to understand your client and how the client behaves in the tourism ecosystem.

HACKATOUR Event started with the opening session and game prize ceremony moderated by Project coordinator Kevser ÇINAR and continued with four parallel sessions each one was about three hours with more than 100 participants in tourism sector coming from different provinces of Turkey.

FROM EGO SYSTEM TO ECO SYSTEM AND BUSINESS MODEL YOU TRAININGS

Facilitator: Daniel Weiss, Stichting Prime, Netherlands

Playing the ecosystem communication on new service design

The workshops were run twice with different tourism institutions and two different age groups. These workshops were given by Daniel WEISS from Stichting Prime. One of the training was with youth and the other was with adults. The primary goal of the workshops were to understand the need for the shift from the egosystem to the ecosystem and Business Model YOU in the tourism stakeholder map. The tourist recognises his emotional experience as a whole involving all actors. The LEGO game showed the importance of communication and clustering the information.

From Ego System to Eco System and Business Model You Flyer

STORY AND STORYTELLING TRAINING

Facilitator: Dr. Ferdi BİŞKİN from Necmettin Erbakan University, Turkey.

The Main Topics of the Training Are As Follows:
• What is the Story?
• Why Do We Tell Stories?
• Mirror Neurons
• Topics in the Story
• Education and Story in Business Life
• Hero’s Journey

Story and Storytelling Flyer

SOCIAL MEDIA IN TOURISM SECTOR TRAINING

Facilitator: Assoc. Prof. Dr. Özgür ÖZER from Necmettin Erbakan University, Turkey

1.Information About Internet Use Web.1 Web.2
2. Defination and the Importance Of Social Media
3. Social Network Classification
4.In Which Fields Social Media is Used in Tourism
5. Social Media and Tourism
6. Social Media Role in Every Phase Of Travel Experience
7. Socıal Media Samples
8. Tourism-Focused Social Media Networks
9. Examples of Usage of Social Media by Tourism Enterprises & Touristic Destinations

Social Media and Tourism Sector Flyer

Participants’ list

Liste-HACKATOUR-Adres

Basında HACKATOUR Etkinliği

Necmettin Erbakan Üniversitesi (NEÜ) koordinatörlüğünde, Konya Büyükşehir Belediyesi, Konya Bilim Merkezi, INCD Turism, Stichting PRIME ve InEuropa işbirliğinde 2016 yılında Erasmus+ Yüksek Öğretim Stratejik Ortaklık Programı çerçevesinde mobil uygulama geliştiricilerine ve ekosisteme destek vermek amacıyla düzenlenen turizm temalı “Hackatour” etkinliği gerçekleştirildi.
Avrupa Birliği (AB) Bakanlığı Ulusal Ajansı tarafından kabul edilen ve desteklenen turizm temalı “TOURBAN-Tourism Urban & Social Tapestry-Developing Soft & ICT/Mobile Learning Skills” başlıklı proje kapsamında yapılan etkinlikte konuşan NEÜ Rektörü Prof. Dr. Muzaffer Şeker, uzaktan, mobil öğretim ve yeni yazılımlarla daha geniş perspektifte, her daim bilgiye ulaşma yeteneğini geliştirmek üzere özel projeler düzenlendiğini söyledi. Rektör Şeker, “Bu tür bir projede beraberiz. Türkiye’nin turizm altyapısında daha nitelikli insan gücüne ihtiyaç söz konusu. Türkiye sadece deniz ve eğlenceye dayalı bir turizmden sıyrılıp Kültürel ağırlıklı turizm, sağlık turizmi benzeri daha entegre turizm altyapılarına kavuşma ve bunu besleyici insan gücünü oluşturma çalışması içerisinde. Bu çalışmalar kapsamında Avrupa Birliği ile yürütülen bu Erasmus+ Tourban Projesi de önemli bir yer tutacak” ifadelerini kullandı.

Necmettin Erbakan Üniversitesi

Yeni Konya gazetesi

Marmarahaber.net

Habersitesi.com